Aveo product preview The mineral enamel is made of, at the surface where it counts
Aveo Enamel Ritual
Enamel is roughly 97 % hydroxyapatite. That is not marketing — it is the mineral composition of the hardest tissue in your body. The Enamel Ritual puts that same mineral onto the enamel surface twice a day, in a fluoride-free paste and rinse, at concentrations the EU’s Scientific Committee on Consumer Safety has assessed and cleared.
- ✓Tested against fluoride, not just against nothing. Randomised controlled trials have compared hydroxyapatite toothpaste head-to-head with fluoride.
- ✓Cleared at meaningful concentrations. The SCCS assessed hydroxyapatite (nano) as safe up to 29.5 % in toothpaste and 10 % in mouthwash.
- ✓A paste and a rinse, designed as a pair. Evening brush, morning rinse — the routine from the original Aveo mineral notes.
We will not tell you this prevents cavities. It is a cosmetic product, and under EU law a cosmetic may not make disease claims. What we will do is show you the trials and let you read them.
Best for
For people who left fluoride behind — and want evidence anyway.
- Anyone using a fluoride-free paste who is unwilling to give up substantiation
- Households wanting one paste the whole family can use
- People who already take minerals internally and want the surface covered too
How to use
Rinse in the morning. Brush at night.
- 01Morning: swill the rinse for 30 seconds and do not dilute it
- 02Evening: brush for two minutes with a pea-sized amount
- 03Spit, and do not rinse the paste away with water
Why Aveo chose it
The one fluoride-free claim with trials behind it.
Most of the fluoride-free category runs on suspicion of fluoride rather than evidence for the alternative. Hydroxyapatite is the exception: it has been put in front of randomised controlled trials against fluoride toothpaste in genuinely difficult groups — orthodontic patients and young children — and it held up. That is a rare thing in natural oral care, and it is the entire reason Aveo is willing to sell this.
Fluoride-free, and not evidence-free.Where the idea came from
The ingredient we could not put in a capsule.
The Aveo mineral notes were built around microcrystalline hydroxyapatite taken by mouth. When we checked it against EU law, that route closed: hydroxyapatite is not a permitted calcium source for food supplements, so it cannot legally go into a capsule sold in the Union.
But the same check opened a better door. In July 2025 the EU’s Scientific Committee on Consumer Safety issued its final opinion on hydroxyapatite (nano), concluding it is safe in oral cosmetics at up to 29.5 % in toothpaste and 10 % in mouthwash — raised from 10 % and 0.465 % in its 2023 opinion.
So the ingredient did not need to be abandoned. It needed to be in a tube instead of a capsule — which, since enamel is a surface, was arguably where it belonged all along. The mineral goes where the enamel is.
See what is in it
What is in the tube and the bottle
Short lists, in both products.
Final concentrations and the complete INCI list will be published from the approved label once the safety assessor signs off the dossier.
Hydroxyapatite (nano)
The calcium phosphate mineral that makes up most of enamel. Declared in the ingredient list exactly as EU law requires for nanomaterials.
Kaolin
White clay, for gentle low-abrasion polishing rather than aggressive scrubbing.
Xylitol and erythritol
Taste without sugar, in both the paste and the rinse.
Coconut oil and peppermint
From the original Aveo paste recipe. Peppermint is the only flavouring.
Sodium ascorbate, in the rinse
A gentle vitamin C salt, as specified in the original mineral notes.
What is left out
No fluoride, no SLS, no artificial sweeteners, and no alcohol in the rinse.
What makes it different
A fluoride-free product that still shows its working.
The category usually asks you to accept an alternative on trust. This one has been measured against the standard it replaces, and the numbers are on this page.
The same mineral as enamel.
Comparable to fluoride.
That is the claim the trials support. "Better than fluoride" is not, and we will not say it.
Rinse at dawn. Brush at night.
How to use it
Two products, two moments.
Follow the approved label for age guidance and quantities. Do not swallow either product.
Morning: the rinse
Swill for about 30 seconds and spit. Do not dilute it, and do not follow it with water.
Evening: the paste
Brush for two minutes with a pea-sized amount. Expect noticeably less foam than a conventional paste — that is the absence of SLS.
Spit, do not rinse
Leaving a thin film in place gives the mineral longer in contact with the enamel surface.
Read it yourself
What the trials actually found.
Three randomised controlled trials, stated plainly — including the numbers that are less flattering to us.
Orthodontic patients, 6 months
Enamel caries progression occurred in 54.7 % of the hydroxyapatite group and 61.6 % of the fluoride group. Non-inferiority was demonstrated and the difference between groups was not statistically significant.
Children, 12 months
New lesions appeared in 72.7 % of the hydroxyapatite group and 74.2 % of the fluoride group. Both figures are high — these were high-risk children, not a general population.
The honest summary
Hydroxyapatite performed comparably to fluoride in these trials. Comparable is what the evidence supports. Better is not, and an 18-month adult trial published in 2023 sits alongside these two.
Questions before you switch
Including the ones we are not allowed to answer the way you want.
Cosmetic products are limited in what they may claim. Where that limits us, we say so rather than hinting.
Ask the Aveo teamDoes this prevent cavities?
We are not permitted to say that, and we will not imply it. It is a cosmetic product, and under EU law cosmetics may not make disease claims. What we can tell you is what the trials measured, which is on this page in full.
Is nano-hydroxyapatite safe?
The EU’s Scientific Committee on Consumer Safety assessed it and concluded it is safe in oral products at up to 29.5 % in toothpaste and 10 % in mouthwash, for a specific particle shape: rod-shaped, uncoated, not surface modified, with at least 87 % of particles at an aspect ratio of 3 or less. Our supplier specification must match that, and the ingredient is declared as "Hydroxyapatite (nano)" on the pack because EU law requires nanomaterials to be labelled.
Why fluoride-free — is fluoride bad?
We are not making an argument against fluoride. Fluoride toothpaste is well-evidenced and remains a sound choice. This product exists for people who have already decided to avoid it and want an alternative with substantiation rather than suspicion.
Can children use it?
One of the supporting trials was conducted in young children. Final age guidance will come from the approved label — follow that, not this page.
Should I use this with the Remineral Complex?
They are designed as a pair: one works at the enamel surface, the other supplies minerals internally. Neither requires the other.
Why is it marked coming soon?
Oral-care cosmetics containing a nanomaterial require a safety report from a qualified assessor, CPNP notification, and a nanomaterial notification submitted six months before the product may be placed on the market. That six-month clock is the reason, and we will not promise a date we cannot hold.
Please read before use
For external use in the mouth. Do not swallow.
Do not swallow the paste or the rinse. Keep out of the reach of young children and supervise brushing. Discontinue use if irritation occurs.
This is a cosmetic product for daily oral hygiene. It is not a medicine and does not treat, prevent or cure dental disease. See a dentist for tooth pain, sensitivity that persists, bleeding gums, or any change you cannot explain, and keep your routine check-ups regardless of which toothpaste you use.
Aveo Enamel Ritual
Put the mineral where the enamel is.
A fluoride-free toothpaste and mouth rinse built on hydroxyapatite, at concentrations the EU’s scientific committee has assessed — with the trials published on the page, including the numbers that are less flattering.